THE PSEUDONYM PROJECT{0}

CLOSING PARTY
SATURDAY OCTOBER 23rd
6 – 9pm

Ever since Marcel Duchamp posed for Man Ray as “Rrose Sélavy,” artists have used the pseudonym as a form of anonymity that allows complete freedom of expression.   Art has increasingly become a commodity and artists’ names are branded to their galleries and institutions.  As such, name recognition, as a means of branding, has become an all too important aspect of art.  The Pseudonym Project playfully destabilizes the viewers and challenges them to confront their own reading and evaluation of a piece of artwork without giving them the security of knowing the names and thus, the notoriety of the artist.   All of the participants — including the curator, artists and volunteers — have chosen pseudonyms in order to remain anonymous until the conclusion of the show.   No one is trying to hide; instead, they are participating in a tongue-in-cheek dialogue with the viewer.
The Pseudonym Project which is part of PLUS ONE CURATION SERIES includes eleven emerging and established artists from the United States and abroad.  These artists have been involved in many prestigious exhibitions including shows at the New Museum in New York, the Venice Biennale, the New York Performa, the Tate Gallery in London, the Istanbul Biennial, the Whitney Museum in New York, the Museum of Modern Art Vienna, the Berlin Biennial, Mori Art Museum in Tokyo, Leo Castelli Gallery in New York, and Galleria Massimo. Their names will not be divulged until the conclusion of the exhibition.

Curator: Gabriel Yozzo

www.pseudonymproject.com